VISION
WHAT WE WANT TO BE:
Be a world class company with desired brands of sport products, shoes, and industrial textiles.

MISSION
BUILDING OUR FUTURE:
Develop and trade innovative products, with high added value, world class quality and return and value added to shareholders, employees, suppliers, and customers, behaving with social and environmental responsibility.


VALUES
OUR GUIDING PRINCIPLES:
Ethic: Integrity, honesty, transparency, and positive attitude in the application of internal policies, and law’s observance.
Respect to People: It compromises since the quality of relationship, investment on people’s development, recognition for professional performance, until respect for the environment.
Innovation: Foreseeing of tendencies and application of technologies on the administration of people, processes, products, and services, focused on modernity, creating high competition and gaining market share.
Customer’s Satisfaction: Obtainment of our customer’s fidelity, through the application of the “innovation” value, assurance of our products’s and services’s quality, and understanding of our wishes.
Commitment: Commitment with our goals and working procedures in the company, responsibility with the controlling of expenses and costs, and determination in the obtainment of results.